Signature Experiences of Australia

Whether you’re looking for adventure, great food and wine, culture or other recreational activities, more visitors are looking to pursue a wide array of passions in a sustainable manner.

  • To help fulfil this need, Tourism Australia has partnered with industry to develop Signature Experiences of Australia - a program which packages and promotes Australia’s outstanding tourism experiences within a variety of niche areas and special interest categories.

  • Below is a list of other endorsed ‘collective’ experiences and tools that will allow you to discover exceptional experiences in true Australian style.


Signature Experiences Brochure
(4MB - PDF format download here)

A snapshot and map showing the locations of the Signature Experiences of Australia collectives in English.

SEOA Brochure 

Discover our Signature Experience Portal

Visit our Signature Experiences Portal to find out more about the experiences offered by the 8 Signature Experiences of Australia collectives.

 Signature Experiences Portal

Signature Experiences of Australia Collectives

Cultural Attractions of Australia is an industry led collective of iconic Australian arts and cultural attractions that have joined forces to present the best of Australia’s cultural offering to the world.Meet the guides from Cultural Attractions of Australia here.

 Discover Aboriginal Experiences Australia

Discover Aboriginal Experiences is a collective of quality, authentic Aboriginal guided tourism offerings.Meet the guides from Discover Aboriginal Experiences Australia here


 Great Golf Courses of Australia

Great Golf Courses of Australia provides access to Australia’s leading golf courses offering a comprehensive and centralised resource for media and trade partners to access information on Australia’s leading golf courses and iconic golf tourism experiences.Meet the guides of Great Golf Courses of Australia here.

Great Walks of Australia

Great Walks of Australia represents a premium collection of guided multiday walking experiences that engage walkers in some of the world’s most spectacular terrain.Meet the guides from Great Walks of Australia here.

 Luxury Lodges of Australia

Luxury Lodges of Australia is an extensive collection of independent luxury lodges and camps offering unforgettable experiences in uniquely Australian, inspiring locations.Meet the guides from Luxury Lodges of Australia here.

 Ultimate Winery Experiences Australia

Ultimate Winery Experiences Australia is a collection of award-winning Australian wineries offering experiences ‘beyond the cellar door’ based around world-class wines, warm and knowledgeable hospitality and culinary excellence.Meet the guides from Ultimate Winery Experiences Australia here